Online marketing

How Online Marketing Strategies Evolved

The way brands online market their products is constantly evolving, and the methods used at the start of a new decade are quite a departure from more modern methods of marketing. While businesses have generally used television, magazine, and billboard advertising, online strategies are increasingly popular. By examining the leisure and entertainment industry which invests in new media to put its brand in front of potential customers, we analyzed the effectiveness of each strategy.

Which industries are investing?

Virtually any brand in any industry with online operations can benefit from a marketing strategy that puts the product in front of the right people. The leisure and entertainment industries have successfully transitioned online, pivoting their marketing to guide people to their online platforms. Two of the most important online presences in the leisure and entertainment industry are online retail and casino services, due to marketing techniques.

Many physical stores have developed online presences, while brands like Amazon have emerged to operate only in the digital market. The company uses television advertising and sometimes uses other traditional marketing media, but its main production is online. One of the most common ways of effective e-commerce marketing is through personalized promotions and offers as well as free delivery for a certain period of time.

Casino brands have made similar transitions, although mass marketing was much less common before the industry went online. Bonuses, hundreds of options, and high security software are some of the ways that successful online casinos make it tailor-made.


Another common but very effective strategy used by casino brands, which has been picked up from offline marketing, is the use of high-level recommendations. For example, the sports betting and casino platform STS uses former Manchester United goalkeeper Peter Schmeichel. As the face of the brand, their endorsement is used to advertise their welcome bonus and free spins.

This tactic is common in many industries, with celebrities and other prominent names used in advertising and often depicted using the product or service being sold. Such tactics are quite persistent and have stood the test of time.

Social media

Much more than an interaction platform, social media is increasingly used by brands online to reach target audiences. This is an effective marketing medium as operators are able to focus on a particular demographic, whether it is a particular age group or an existing interest.

Facebook, Twitter, LinkedIn, Instagram, and WhatsApp all offer marketing platforms that can be used by brands big and small. Casino and retail brands are among the many industries investing in social media advertising to engage with their existing customers and attract new people.

How Online Marketing Strategies Evolved 2Google Ads

Another way to connect with potential customers is to make sure your brand ranks high in Google search results. There are several ways to do this, and one of the most effective methods is to use Google Ads.

Google ads allow brands to appear at the top of the rankings for key search terms, while strategically placing advertising on other websites, including Google’s own YouTube platform. These advertisements can also be targeted to reach a particular audience.

Again, this strategy is commonly used by brands in industries such as casino games and retail. Small businesses are also increasingly aware of the possibility of making a small investment to showcase their brand as part of a user’s search requests.

How Online Marketing Strategies Evolved 3

How Online Marketing Strategies Evolved 4
The way brands market themselves online is constantly changing, with the casino and retail industries providing useful case studies. The range of options available today means that businesses of all sizes can target growth and expansion through digital market advertising.

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