by Lawrence White
LONDON (Reuters) – HSBC is buying virtual land in online game The Sandbox, for an undisclosed sum, in the bank’s first major metaverse.
The digital push will allow HSBC to connect with sports, esports and video game fans through its pitch in The Sandbox, a virtual space owned by Hong Kong-based Animoca Brands.
HSBC said it looked forward to being able to “create innovative brand experiences for new and existing customers” in the virtual world.
, Metaverse: Children are entering a virtual strip club, according to a newspaper
The firm comes after HSBC on Tuesday announced the closure of another 69 UK branches as customers migrate online.
HSBC is the second global bank to invest in the popular Metaverse platform, since JPMorgan made its presence felt at Decentraland last month.
The US bank opened a lounge space in the virtual mall – which includes a digital portrait of chief executive Jamie Dimon – in early February after releasing a report on “Opportunity in the Metaverse”.
JP Morgan said in its report that approximately $54 billion is spent on virtual goods each year, more than double the amount spent on purchasing music. Assets such as land can often be purchased in the form of non-fungible tokens (NFTs).
In the sandbox-like Metaverse environment, users can buy land, move around using avatars, play games, and find friends. Facebook recently changed its name to Meta to signify its commitment to the Metaverse concept.
(by Lawrence White)
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