The company said the Semcasting solution will make it easy for Logiq Digital Marketing customers to take their customer data offline and translate it into targetable data for online marketing.
Logiq Inc said it has extended its Logiq Digital Marketing (LDM) platform to include Semcasting’s advanced consumer and B2B (business to business) title targeting capabilities.
The company noted that Semcasting’s solution will allow LDM customers to easily take their customer data offline, including in-store receipts or home addresses, and translate it into targetable data for online marketing.
“Multipoint targeting of IP, network and Semcasting devices is a powerful approach for online marketers,” said Manny Puentes, president of Logiq Digital Marketing, in a statement.
“The seamless integration of Semcasting technology into our platform will provide our customers with a powerful repository of consumer information that can be leveraged in real time,” added Puentes.
Logiq said that Semcasting oversees a large repository of consumer data of more than 235 million people in the United States, which is expected to benefit LDM customers due to the ability to identify new, targetable leads, qualify leads and monitor the performance of their online marketing campaigns.
The company added that the Semcasting service is currently available to LDM customers who will be able to use this targeting technology for their media buying campaigns on smart TV, desktops and mobile devices.
Logiq is a leading global provider of e-commerce solutions and fintech business support, based in the United States. Its DataLogiq business provides an end-to-end data-driven e-commerce marketing solution. Its AI-powered LogiqX data engine delivers valuable consumer insights that improve ROI on online marketing spend. The company’s Fixel technology offers streamlined online marketing with essential privacy features.
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