McHenry County College is offering two new marketing courses in spring 2022. Both courses will focus on effective and modern tools that marketers and business owners can use to share their message and better engage with their audiences.
“Paid Social Media Advertising” is an eight-week online course that will explore paid advertising opportunities using major social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and Google. Students will learn how to develop targeted advertising strategies and campaigns, use pixels and other tools to retarget certain audience members, and optimize for increased reach and conversion. The program will also explore the main platforms and tools available for company profiles, best practices for effective ad design, and methods of analyzing ad results. The course will be offered from January 18 to March 11, 2022.
“Messenger (Chat) Marketing” is another eight week online course that will be offered from March 14 to May 13, 2022. Messenger Marketing is a modern strategy that uses mobile chat applications to automate conversations between businesses and customers. customers using the Facebook Messenger platform. . Students will experience a variety of applications that can interface with the platform and learn about the capabilities of the applications, strategies for attracting and engaging subscribers, best practices for bot development, and opportunities for branding, generate traffic and provide value. . At the end of the course, students will build a bot within the messaging platform.
“Whatever your business, getting the word out, connecting with your audience and making sure they can find you is critical to overall success,” said Sherry Ridge, who heads MCC’s marketing and sales departments. “This course is ideal for students working or interested in social media marketing, and will help them increase their skill level as they learn how to successfully implement and measure social media marketing campaigns. social. “
The courses are considered elective courses that can count towards a number of marketing / business diplomas or certificates at MCC. They are open to any student regardless of their specialty.
General registrations for spring 2022 courses open in early November.
For more information on MCC’s marketing programs, visit www.mchenry.edu/marketing.