Mohegan Gaming Appoints Christie St. Martin as Vice President of Online Marketing
Ohegan Gaming & Entertainment (MGE), announced Thursday the appointment of Christie St. Martin as Vice President of Online Marketing To execute and lead MGE’s iGaming marketing strategy and help lead the organization’s growing marketing team.
In his new role, Saint-Martin will be Responsible for leading a creative marketing strategy to drive guest acquisition, product management, directing marketing operations for digital game products and growing a CRM team. In this role, she will report to Rich Roberts, President of Mohegan Digital, to implement a global strategy that will support the continued development of the brand and drive online influence within the iGaming industry.
Ray Pineault, President and CEO of Mohegan Gaming & Entertainment, said, “We are confident that Christie St. Martin’s exceptional experience in the digital game industry will have a positive impact on our innovative expansion efforts and brand development into the digital frontier. MGE has always focused on providing its customers with cutting edge technology and having a strong marketing team is key to creating an unparalleled experience for customers, both on premises and online. “
Prior to joining MGE, Christie was CCO of Queens.gg, a female-led gaming lifestyle company that provides competitors, content creators and streamers with the tools they need to build lasting careers in the game industry. gaming and esport. She has also served as CEO of Gamers.Vote, a non-partisan, nonprofit, and pro-democracy organization that encourages and supports the act of participation. With over 100 partners in the 2020 election season, Gamers.Vote reached 48 million US-based gamers through an intense four-month campaign, running over 120 live broadcasts and tournaments with hundreds of celebrities, influencers and many notable partners such as HyperX, FaZe Clan, Twitch, MTV, Columbia Records.
In her previous roles, she developed and implemented content strategies across social, digital and experiential networks for companies such as JP Morgan Chase, Viacom, L’Oréal, Twitch, Comcast Facebook, EA, Wizards of the Coast, and more.