Online education market in India: Increased penetration of the Internet and smartphones in India to stimulate growth
The high internet penetration and the availability of cheap smartphones have increased the number of online users in India over the years. This has created an increase in demand for online content, including education for users and institutions in both rural and urban areas. In addition, the government of India undertakes various digital initiatives such as ePathshala, which provides educational web resources for teachers, students, parents, researchers and educators. These initiatives help users, even in rural areas, to become familiar with online education. These efforts along with the growing adoption of the internet and smartphones are expected to fuel the growth of the online education market in India during the forecast period.
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According to Technavio, the emergence of cloud computing will have a positive impact on the market and contribute to its growth significantly during the forecast period. This research report also analyzes other important trends and market drivers that will influence the growth of the market during the period 2021-2025.
Online education market India: Emergence of Cloud Computing
Cloud services offer various benefits such as lower investment costs and increased speed of implementation. This makes it easier for end users and service providers to process, obtain, access and manage information. In addition, cloud service providers offer technical support for SaaS solutions such as ERP and LMS. Such benefits encourage many educational institutions to move towards cloud-based models. This trend is expected to have a positive impact on the growth of the online education market in India during the forecast period.
“The popularity of big data and learning analytics and the continued increase in the growth of gamification in India will have a significant impact on growing the value of the online education market in India during the forecast period, ”says a senior analyst at Technavio.
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Related reports on consumer discretionary include:
Global Higher Education Market – The global higher education market is segmented by product (software and hardware) and geography (North America, Europe, APAC, South America, and MEA).
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Global K-12 Online Tutoring Market – The global K-12 online tutoring market is segmented by type (structured tutoring and on-demand tutoring), course type (assessments and subjects) and geography (APAC, Europe, North America, South America, and MEA).
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Online education market India: Segmentation analysis
This market research report segments the online education market in India by product (content and services) and end user (higher education and K-12).
By product, the content segment dominated the online online education market. India in 2021. During the forecast period, the segment is expected to register the highest incremental growth due to the increasing number of government initiatives.
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Some of the main topics covered in the report include:
- Covered suppliers
- Supplier ranking
- Positioning of sellers in the market
- Competitive scenario
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