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Online marketing does not require the presence of Omini
Posted on September 9, 2021
As the world goes digital, businesses small and large are trying to brand their presence on all social media platforms available in the market to amplify their messages. However, this could be the wrong way to amplify a message and the big question is whether there is one on every platform available.
The right social media platform is the key
Even though online marketers want to make their products and services available on all platforms, the truth is that the key to business success lies in choosing the right platforms. Being available on all platforms does not amplify the message but dilutes it. The reason being to mark the presence on all platforms, it is necessary to split and cut out the marketing budget. Marketing budget is redistributed across many channels, including those that don’t even have your target audience. Just like real estate, online marketers also have to take care of location, which in this case is the right social media platform.
Which social platform to choose?
For example, suppose you are making software products. For such B2B companies, marketing their product on Instagram or Facebook will prove to be pointless if return on investment is taken into account. However, presenting and marketing it on LinkedIn is the right move because it is the platform where people engage to talk about new technologies and their business needs. Likewise, you can also organize events for potential clients to enlighten them about the new software that you would like them to attend. In such a scenario, you might want your content writer to create content in a blog or website and share it on LinkedIn to get the right lead.
On the other hand, if you are a model in the making, Facebook and Instagram are the right platform to show off your portfolio photos. On top of that, you can also use Instagram to cover the reels that are getting too much attention right now to show off behind-the-scenes videos that might interest your audience to know more about you. Likewise, you can upload to IGTV to show how to do the right poses to get a shot. Sharing the same status across multiple platforms, including WhatsApp status, attitude status will convey to your audience that you are truly passionate about what you do. However, one might ask, shouldn’t one be a model or a home baker also on LinkedIn? The answer is yes if you know customers in your industry are using this platform to connect with upcoming models or to take corporate orders if you are a housewife. However, if your goal doesn’t match the goal provided by LinkedIn, it’s best to step away from it and focus on other social media platforms where your target audience is actively present. LinkedIn is only the right platform if you are doing B2B marketing and not B2C marketing because it has a professional user base. On the other hand, if your content requires you to produce visual content, you can mark your presence on Instagram and Pinterest.
Marketers should remember that it takes time to build a profile on any platform. With tight budgets and time, the goal of any marketer should be to focus on the right platform and use the resources available to retain an audience on the selected and appropriate platform instead of. be everywhere and divert resources with less or no target audience. To choose the right platform, a marketer should try to answer the following four questions: Where is the target audience? Where is my target audience most active? Where is my target audience looking for? And which niche social media platforms are right for me? These questions suggested by Neil Patel can help you choose the right social media platform to market your products and services.
Marketing on social media platforms can seem confusing, but a lot of things become clearer once the target audience identification is done. Also, it is important to realize that different social media platforms require different types of content and one should try to create a slight variation in the content they produce to make it suitable for different social media platforms in order to to attract the required audience.