Peter O “Connor (Professor of Strategy, University of South Australia) and Remy Merckx (T-Shape Marketer, Advisor, Speaker, Acting Director and Board Member) discuss developments in online marketing and of their impact on the hospitality industry. Big tech companies, along with the development of technologies such as crypto, are revolutionizing the way businesses can reach their customers. The big question is whether hotel brands can organize themselves and have the technical resources and skills necessary to be able to take advantage of this new opportunity.
Has COVID reset the hospitality industry?
COVID is a unique opportunity for change for the hospitality industry
The engagement game: How consumers behave differently after COVID
Data privacy: changing paradigms and opportunities for data management
Challenge for hotels to efficiently use huge data collections
Restoring the power of data collection to consumers / guests
Should the technology be outsourced by hotel groups / brands?
Hotel groups / brands should focus on digital capabilities in mastering big data
Consumers can / should be rewarded for sharing more useful data
Personalization: Weird questions asked when booking
Loyalty Earn & Burn: Points and miles do not match travelers’ needs
Are blockchain technology and crypto the next big innovation in the hospitality industry?
More from Peter O’Connor
More from Remy Merckx