Online marketing

Online Marketing, Guest Data and Crypto – Are Hotels Being Left Behind? – Welcome net

Peter O “Connor (Professor of Strategy, University of South Australia) and Remy Merckx (T-Shape Marketer, Advisor, Speaker, Acting Director and Board Member) discuss developments in online marketing and of their impact on the hospitality industry. Big tech companies, along with the development of technologies such as crypto, are revolutionizing the way businesses can reach their customers. The big question is whether hotel brands can organize themselves and have the technical resources and skills necessary to be able to take advantage of this new opportunity.

CHRONOLOGY:

Has COVID reset the hospitality industry?

COVID is a unique opportunity for change for the hospitality industry

The engagement game: How consumers behave differently after COVID

Data privacy: changing paradigms and opportunities for data management

Challenge for hotels to efficiently use huge data collections

Restoring the power of data collection to consumers / guests

Should the technology be outsourced by hotel groups / brands?

Hotel groups / brands should focus on digital capabilities in mastering big data

Consumers can / should be rewarded for sharing more useful data

Personalization: Weird questions asked when booking

Loyalty Earn & Burn: Points and miles do not match travelers’ needs

Are blockchain technology and crypto the next big innovation in the hospitality industry?

Peter O’Connor

More from Peter O’Connor

Remy Merckx

More from Remy Merckx


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